Does Social Feminist and Dynamic Capability Perspective Explain Attributes of Growth-Oriented Women Entrepreneurs in Moshi Municipality

Abstract

This paper uses socio feminist and dynamic capability theory to explain attributes of women who own growing enterprises in Moshi municipality. Multiple case study design was used to produce detailed descriptions of the attributes of growth oriented women entrepreneurs. A total of10 women (case) were purposely sampled. Data were collected using questionnaires, and key informant interview. A qualitative analysis approach was used to investigate the attributes of growth oriented women entrepreneurs. The study concludes that socio feminist and dynamic capability theory can explain the attribute of growth oriented women entrepreneurs. Further, results suggest that gr0Wth-oriented women entrepreneurs brand themselves into business through networking behaviour, integration, flexibility and adaptive, benchmarking and desire for growth. In this View, it can be concluded that the growth orientation of women entrepreneurs in Moshi Municipality is positively influenced by their personal characteristics; their motivations; firm attributes; management practices; and a strong female identity in the venture. It is recommended that for women entrepreneurs to grow and sustain their business they need to share and invest personal responsibilities in themselves to build their own brand so as to reach their career aspiration and bridge the gaps which limit other women success in the business.