Abstract:
The University of Iringa (UoI) runs the Team Academy Programme and traditional business
administration programs to train undergraduate business students. The Team Academy in
particular uses Rocket Model to impart practical business knowledge to students in the form of
contextual learning by doing. The model motivates and inspires a concurrent positive
reinforcement of threefold learning: team-prenuers' learning; business organizational learning;
and coaches' learning. The synergetic developmental relationship of the cooperative efforts of
these three units provides a positive learning loop and unique innovative environment for the
participants. The learning results in the participants are evident, positive and encouraging. This
paper applies reflective methodology to explore the potential diffusion of the Team Academy
processes to complement the training and development of modern cooperative entrepreneurs in
the East Africa Region, Tanzania in particular.
