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Browsing Book Review by Title

Browsing Book Review by Title

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  • Art of Advertising (Book Review) 
    Kazungu, Isaac (The East African Journal of Social Sciences and Humanities (EAJSSH), 2020-04-20)
    An understanding of how advertising works needs to be cautioned by an appreciation of the contradictions and complexity inherent in this marketing communication activity. Understanding the scene behind advertising, its ...
  • Entrepreneurship New Venture Creation (Book Review) 
    Kazungu, Isaac (Journal of Co-operative and Business Studies (JCBS), 2019)
    Globally the field of entrepreneurship has gained acceptability over the decades. While the concept of enterprise development has been extensively studied, the entrepreneurial ecosystem that initiates, supports, and fosters ...
  • International Handbook Of Public Procurement (Book Review) 
    Mchopa, Alban D. (East African Journal of Social and Applied Sciences (EAJ-SAS), 2020)
    Public procurement is an important sub-sector in the economy with a substantial contribution towards national development at macro and micro level. As a result, the sub-sector has experienced rigorous reforms worldwide to ...
  • Procurement Risk Short Guide To Business (Book Review) 
    Mchopa, Alban D. (East African Journal of Social and Applied Sciences (EAJ-SAS), 2019)
    Organisation procurements like any other functional dimensions are not immune to risks. There are a variety of risk factors that arise from external and internal sources that must be rigorously assessed, prevented and/or ...
  • Proposal and Thesis Writing: An Introduction 
    Kazungu, Isaac; Warsanga, William B. (Journal of Co-operative and Business Studies (JCBS), 2021)
    This book on proposal and thesis writing was written by Donald Kisilu Kombo and Delno Tromp (2013) and published by Paulines Publications Africa. The book aims to address challenges related to students’ ability to identify, ...
  • Research Methods: Qualitative And Quantitative Approaches (Book Review) 
    Mchopa, Alban D. (Journal of Co-operative and Business Studies (JCBS), 2020)
    Orientation of research methodology is principal to researchers and students in order to build up rigours in research undertakings. Despite such importance, most of the literature sources used don’t adequately meet the ...
  • Sales management 
    Kazungu, Isaac; Ismail, Ismail J.; Changalima, Ismail A. (Emerald Publishing Limited., 2011)
    This textbook is undoubtedly a very welcoming edition to the sales management literature. Sales management is a comprehensive textbook designed to meet the requirements of management students at undergraduate and ...

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