Livelihood implications of rural communities: a case of vegetable business at chekereni area, moshi district

Abstract

This study aimed at examining the socio-economic implication of vegetable business to rural communities. Specifically, the study focused on Ghona Village, in Chekereni in Moshi District. The sampling frame used was all road-side business participants (men and women) at the study area whereby 39 women and 1 man were interviewed. The information was collected through the use of interview schedules and documentary review. The findings of the study revealed that vegetable business, which was mostly done by women, had potential socio-economic implications to the participants. The findings showed that the business had a significant role in ensuring and promoting socio-economic welfare of the households. There were challenges and opportunities arising from the business. Some of the opportunities that emerged as a result of vegetable business included access to other socio-economic opportunities like increased social capital, business networking, access to loan opportunities, and receiving business (entrepreneurial) education and skills. With the above findings, the study recommends that district commercial/business officers should coordinate and facilitate education in business development and entrepreneurial skills for the vegetable sellers in the area. Also, there is a necessity of establishing a financial institution in the area. Moreover, business environment should be improved for the better health of customers as well as vegetable sellers. Finally, planners, decision makers and educators should undertake a thorough study throughout the country where this kind of business is carried due to its significant impact on household income.