Abstract:
Church and Non-Church businesses lack adequate financial management strategies which has
been an impediment for survival and growth. This paper aims at making a comparative
analysis on the performance of Church and Non-Church business in Tanzania. Specifically, the
paper assessed how financial management affects performance and the extent to which Gross
profit margin; Return on Assets and Return on Equity affect performance. Mixed research
methods were employed using a case study design and 305 respondents were selected whereby
303nresponded correctly. Random sampling approach was applied to identify the participants
of this paper. Resource Based View and Institutional theories were applied. The findings
indicated that about 50% of the respondents showed there is weakness in internal control of
both businesses especially in stock control. Comparing GPM, ROA, and ROE among the two
businesses studied, Non-Church business revealed highest profitability hence better
performance. This paper recommends the organisations to establish proper financial
management and control systems. Church and Non-Church investors should be informed of the
performance standard of their business so as to come up with better decisions.
