Browsing by Subject "Facebook"

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Analysis of condolence response to the death of Dr. John Pombe Joseph Magufuli on Facebook

Bayo, Phaustini B. (Gitoya Centre for Academic Research and Dissemination (G-Card), 2021)

This study investigated on condolence comments posted on Facebook pages in response to the death of the fifth president of the United Republic of Tanzania, Dr. John Pombe Joseph Magufuli. A total of 200 comments were ...
Antecedents of Attitude Toward Facebook Advertising: A study of Users in India and Tanzania

Lulandala, Emmanuel M. (2024)

Purpose: Consumers’ attention to Facebook Ads has been steadily dwindling over time. Therefore, this study addresses the issue by examining the antecedents of Attitude towards Facebook Advertising (AFA), aiming to boost ...
A Review of Usage and Applications of Social Media Analytics.

Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (Journal of Information Systems Engineering and Management, 2021)

This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed ...

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