Abstract:
Most manufacturing companies are now adopting Total Quality Management and other new
philosophies to become more effective in their way of conducting business. However, studies in
the leather manufacturing sector in Tanzania have not focused on knowledge of TQM on boosting
their performance hence existence of a knowledge gap. The intention of this paper was to assess
factors influencing implementation of TQM in leather manufacturing industries. Specifically, the
study intended to examine the influence of top management commitment towards the
implementation of TQM, to determine whether employees training affects the implementation of
TQM, to assess the influence of effective communication on implementation of TQM and to assess
employees’ perceptions on outcomes of existing TQM practice in leather articles industry in terms
of products quality based on standards and employee’s satisfaction. A descriptive research design
was adopted whereby purposive and stratified random sampling techniques were used to select a
sample of 135 respondents out of 212 target population. Questionnaires were used to collect data.
Data was further analysed through descriptive analysis and ordinal regression analysis. The
findings revealed that top management commitment and effective communication were positive
with a few variables indicating implementation of TQM. Therefore, clear communication of the
mission, vision and quality policy by the top managers was found to have influence on TQM
implementation, and application of effective positive feedback mechanism in effective
communication was found to have positive effect in implementation of TQM. The study concludes
that top management commitment to quality and effective communication in leather articles'
manufacturing industries influences TQM implementation by increase in product quality and
employees' satisfaction. The study further concludes that sociodemographic factors such as age,
education level, working period and departmental involvement to TQM have an influence in
boosting up the implementation of TQM. Thus, the study recommends manufacturing firms to be
self-motivated in adopting TQM in their areas of expertise focusing on top management
commitment to quality management effective communication so as to improve products' quality
and employees' satisfaction which turns to customer satisfaction and conformities to regulatory
requirements.