Abstract:
Social protection inclusiveness and coverage is a global challenge. Health
insurance, as one of the categories of social protection, is exposed to similar
challenges. This has led to an increased participation gap, unequal access, and
utilisation of health insurance among individuals. Several initiatives are devised to
initiate stronger linkages and better harmonisation between machinery to increase
the number of people accessing and utilising health insurance. Co-operatives are
among the institutions that have demonstrated the opportunity to close health
insurance participation gaps. Recognising this, the government of Tanzania, through
the National Health Insurance Fund (NHIF), has created a special voluntary health
insurance scheme for co-operative members, namely Ushirika Afya in Kiswahili. The
purpose of Ushirika Afya was to increase health insurance coverage among cooperators. However, statistics show that the number of individuals who have
subscribed to health insurance schemes is still low. Thus, this study aimed to analyse
the antecedents and consequences of participation in health insurance, taking cooperative members as a case. Specifically, the study first determined the influence of
co-operative members’ traits on health insurance participation. Secondly, the study
analysed the determinants of willingness to pay (WTP) for health insurance among
co-operative members. Thirdly, the study evaluated the association between cooperative members’ health insurance literacy (HIL) and health insurance
participation. Lastly, the study examined the role of participation in health insurance
on the changes in wellbeing status among co-operative members. In attaining these
objectives, the theory of planned behaviour, social capital theory, institutional theory
of organisations, and the theory of dispositional optimism were adopted as the
theoretical lenses in analysing the relationship of variables in this study. By adopting
a cross-sectional survey, 550 co-operative members were selected from the Arumeru
and Moshi Districts in the Arusha and Kilimanjaro Regions of Tanzania. The Partial
Least Squares Structural Equation Modeling (PLS-SEM) was used to analyse and
test the relationship between and among variables of this study. PLS-SEM was
adopted because this study involved formative measured indicators, and the
structural models were complex, containing many constructs and indicators that
involved the analysis of the mediators and moderators. In analysing the influence of
co-operative members’ traits on health insurance participation behaviour, findings
indicated that members’ characteristics, attitudes, and behavioural control positively
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and significantly influence health insurance participation behaviour among cooperative members. Also, this study’s findings partially supporting the social capital
theory revealed that, except for price, trust issues fully and partially mediate quality
attributes and access criteria, respectively, regarding willingness to pay for health
insurance. Study findings further indicated that HIL is positively and significantly
associated with participation in health insurance, particularly Ushirika Afya.
Besides, the link between HIL and participation in Ushirika Afya health insurance is
found to be strong when the co-operative institutions' capabilities level is high and
weakens when the institutions' capabilities level is low. Moreover, the study findings
also revealed that participation in the Ushirika Afya health insurance scheme
significantly positively impacts changing dimensions of wellbeing statuses among cooperative members. Supporting the theory of dispositional optimism, optimistic cooperative members entrusting higher levels of expectations when participating in
health insurance were likely to report positive changes and improvements in their
wellbeing status compared with their counterparts. Based on these findings, this
study recommends that insurers evaluate and consider variations in members’
dynamics that reinforce and raise their likelihood of participating in health
insurance. Further, the study recommends maintaining firm trust among cooperators, management, health insurers, and health facilities for enhanced
willingness to pay for health insurance. Also, for sustainable participation in health
insurance among co-operative members, it is important to formulate awareness
programmes and continuous training that target to increase HIL and build strong
co-operative institutional capabilities in aspects of health insurance. Altogether,
these will increase participation in health insurance and eventually contribute
positively to improving the wellbeing of individuals and the economy