Abstract:
This study assessed the influence of innovativeness dimensions
towards the growth of university students owned micro
enterprises in Moshi Tanzania. Data were analysed by using
descriptive and inferential statistics. Binary regression was used
to model the relationship between innovativeness and firm
growth. The study found out that the innovation dimensions
have a significant positive influence on growth of Micro
Enterprises. The findings indicated that innovation (pvalue=0.001) had an effect on the growth of micro enterprises. The
study recommends that micro enterprise owners should
encourage innovative tendencies among employees in order to
encourage firm growth, competitive, profitability and survival.
