Abstract:
Growth is the most frequently used corporate strategy. It means increasing sales, assets, net
profits and a chance to take advantage of the experience curve to reduce the per unit cost of
products sold and thereby increasing profits. Business growth can be realized through several
different indicators. The indicators can be grouped under four categories namely; business
outcomes, business outputs, capacity and qualitative indicators. In most recent years it has
been argued that most of Tanzanian companies have been experienced a slanted growth the
situation which is reflected in few companies being listed in the country’s stock exchange
company, the Dar es Salaam stock exchange (DSE). Among the reason sought for few
companies listed on DSE are most of the companies failing to grow in terms of profit for three
consecutive years which is one of the conditions for a company to be listed and inability of most
of company managers to execute growth strategies effectively.
Limited studies have been done to explore the application of growth strategies for Tanzania
companies. This paper analyses the application and implementation of different business
growth strategies in Tanzania context. It highlights how different businesses have benefited
from these growth strategies.
