Marketing, Procurement and Supply Management: Recent submissions

Now showing items 1-20 of 72

Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance?

Changalima, Ismail A.; Israel, Baraka; Amani, David; Panga, Faustine P.; Mwaiseje, Shadrack S.; Mchopa, Alban D.; Kazungu, Isaac; Ismail, Ismail J. (Emerald Publishing Limited, 2023)

Purpose – This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises’ (SMEs) sales performance in Tanzania. Also, the study establishes the ...
I share because I care! Smallholder farmers’ perceptions of the usefulness of word of mouth for their market participation decisions

Ismail, Ismail J.; Amani, David; Changalima, Ismail A.; Kazungu, Isaac (Emerald Publishing Limited, 2023)

Purpose – The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is known about how word-ofmouth (WOM) ...
Business Development Services and Participation of Rural-Based Micro Enterprises in Export Markets

Kazungu, Isaac (Moshi Co-operative University, 2023)

Rural-based micro-enterprises have recently gained broad attention in developing countries where most citizens live in rural areas, and their livelihoods depend on entrepreneurial undertakings. The nexus between rural ...
African indigenous vegetable marketing

Kazungu, Isaac (Informa UK Limited, trading as Taylor & Francis Group, 2024)

While most studies on African Indigenous Vegetables (AIV) focused on their nutritional values, household income and consumer attitudes, little has been documented on their marketing patterns. This study examines the ...
Determinants of Value for Money Achievement in Public Procurement in Selected Local Government Authorities in Kilimanjaro Region

Makupa, Ngeela E. (Moshi Co-operative University, 2022)

Local Government Authorities' effectiveness of achievement has been called into question. The main goal of the study was to evaluate how well Tanzanian LGAs in Kilimanjaro Region delivered value for money. Specifically ...
Digital Marketing and Growth of Commercial Banks in Tanzania

Mkondya, Francis B. (Moshi Co-operative University, 2022)

Digital marketing is very important to commercial banks and there are few studies conducted in the field. This study aimed at assessing the influence of digital marketing on growth of commercial banks in Tanzania. ...
Factors Affecting Implementation of Procurement Framework Agreements for Commonly Used Items in Selected Local Government Authorities in Northern Zone’s, Tanzania

Mwalwebe, Elia (Moshi Co-operative University, 2022)

In Tanzania Framework Agreements are used mostly for Procurements of CUIS and it is mandatory for Government institutions to procure CUIS from approved suppliers but some of LGAs procure CUIS from unapproved suppliers. ...
Competitive Tendering and Performance of Procurement in Government Institutions

Masudio, Catherine (Moshi Co-operative University, 2021)

Procurement functions in both public and private entities aim at achieving value for money through the use of best procurement practices and methods that improve performance and ensure Organisation efficiency. Whichever ...
Enterprise Growth Market

Ndayisenga, Amos (Moshi Co-operative University, 2022)

Despite the efforts of the Government of Tanzania to promote the listing of SMEs on DSE through EGM, the number of listed SMEs is extremely low. In more than 3 million, only six (6) SMEs are currently listed on DSE via ...
Determinants for sustainable procurement practices implementation within county governments in Kenya

Salamba, Irene I (Moshi Co-operative University, 2023)

Sustainable Public Procurement is among the key avenues for realising the three pillars of sustainable development globally. In developing and developed countries public procurement has enormous purchasing power which ...
Determinants for bidders’ participation in public procurement through the electronic government procurement system

Funuguru, Mugisha C (Moshi Co-operative University, 2023)

The primary aim of this study was to assess the determinants for bidders’ participation in public procurement through the electronic government procurement system in Moshi Municipality. This assessment examined key factors ...
Determinants of stock market participation among individual investors in Tanzania

MWAKABUMBE, Christina A (Moshi Co-Operative University, 2023)

Tanzania has introduced different policies to strengthen institutions’ investment performance and public participation in the stock market. With increased investment, it was expected to enhance capital financing of firms ...
Competitive Advantage of SIDO Supported Small Scale Furniture Industries Against Imported Furniture in Dar Es Salaam and Arusha Regions, Tanzania

Kumburu (Sokoine University of Agriculture, 2016)
Consumer’s attitude towards African indigenous vegetables in Moshi, Tanzania.

Kazungu, Isaac; Nyagango, Alex I (2022)

Numerous agri-food studies have been done to promote African Indigenous Vegetables (AIVs) with food security, nutritional benefits, and value chains being the focus. However, consumer behaviour on AIVs has been less ...
Influence of communication in buyer-supplier relationship and the performance of maize markets in Hai district Tanzania

Msemwa, Lukas S.; Cecilia, Ruoja; Isaac, Kazungu (International Journal of Economics, Business and Management Research, 2017)

This study examined the Buyer-Supplier relationship (BSR) and the performance of maize markets in Tanzania, taking Kwasadala market in Hai District as a case in point. The study focused on determining the influence of ...
Gender and energy nexus: service demands and access to various energy sources in Sub-Sahara African countries

Hizza, Ernest L; Shemsanga, Ceven (Moshi Co-operative University, 2018)

Gender roles and challenges to service demands and access to various energy sources in Tanzania are not well understood, particularly in rural areas. The study examined gender disaggregated survey on energy demands and ...
Analysis of fish landing price on subjective wellbeing fishers around Lake Victoria, Tanzania

Huka, Happiness A; Mchopa, Alban D; Kimambo, Johnson J (European Journal of Business and Management, 2014)

Since the beginning of the 21st Century most developing countries have been reforming their public procurement systems in order to cope with the development of Information and Communication Technologies (ICT), adopt world ...
Making Markets Work for Smallholder Maize Farmers through Strengthening Rural Market Practices in Tanzania

Ismai, Ismail J. (Journal of Co-operative and Business Studies (JCBS), 2020)

This study determines the market practices which empower smallholder maize farmers to sell at market places instead of the farm gate. Specifically, the study identifies the market practices influencing smallholder ...
Determinants of performance among small and medium tourism Enterprises in Tanzania

David, Mary; Musabila, Albogast K. (Moshi Co-operative University, 2021)

The tourism sector is an important sector providing services based upon various attractions ranging from beaches to national parks. Millions of international tourists arrive in Tanzania to tour where tourism attractions ...
Competitiveness in procurement cycle and value for money in local government projects in Tanzania: the quest for good governance

Panga, Faustine P. (Moshi cooperative University, 2021)

Public procurement is regarded as a strategic area to create value for money in public sector projects; however high profile corruption cases continuously hit the news, raising a range of procurement-related governance ...

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