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Browsing Research Articles by Author "Rotich, Gladys"

Browsing Research Articles by Author "Rotich, Gladys"

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  • THE ARTISANS: 
    Kazungu, Isaac; Ngugi, P.K; Rotich, Gladys; Otieno, R.O (Moshi Cooperative University, 2018)
    This study examines the influence of entrepreneurship training on performance of handicraft exporting Micro and Small Enterprises in Tanzania. Resource Based View (RBV) and Positivism approach are the key theory and ...
  • Dynamics of marketing support services and performance of handicraft exporting micro and small enterprises in Tanzania 
    Kazungu, Isaac; Rotich, Gladys; Otieno, Romanus O.; Ngugi, Patrick K. (International Journal of Economics, Commerce and Management, 2018)
    This study examines the contribution of marketing support services on the performance of exporting handcraft Micro and Small Enterprises (MSEs) in Tanzania. The Marketing Mix Theory and Positivism Approach are the key ...

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