| dc.description.abstract |
This study presents the design, development, and
evaluation of a web-mobile alumni engagement platform for
Moshi Co-operative University (MoCU). Recognising the
critical role of alumni in supporting institutional growth and
fostering lifelong academic relationships, the research aimed to
create an inclusive, user-centred digital solution to enhance
interaction, track alumni progress, and improve institutional
communication. A mixed-methods approach was employed,
involving a pre-implementation questionnaire to gather
requirements from 100 purposively selected alumni and post
implementation surveys to assess usability, adoption, and
satisfaction. System development followed a User-Centred
Design (UCD) framework integrated with iterative prototyping
and stakeholder feedback loops. The platform featured tools
such as alumni directories, job boards, mentorship channels,
and event alerts, deployed on mobile and web channels to
maximise accessibility. Results indicated strong platform
adoption (75% frequent usage), high satisfaction (over 70%
satisfied), and alignment between pre-identified alumni needs
and implemented features. The system demonstrates the potential for ICT solutions to bridge alumni-institution gaps, especially in resource
constrained contexts. The study concludes with recommendations for sustainable
engagement, scalability, and continuous system evaluation. |
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