Effects of Residential Property Credentials on Tenants’ Choice

Abstract

This study aimed to assess the effects of National Housing Corporation (NHC) residential properties' credentials on tenant choice, focusing on property location and structural design. The study was conducted in the Arusha region. Specifically, the study examined the effects of residential properties' location and residential properties' structural design on tenants’ choice. A mixed-methods approach was employed, utilizing both quantitative data from 121 tenants and qualitative interviews. The findings indicated that tenants considered property location features as the most affecting factor for tenants' choice to let or reside in the NHC residential properties, as compared to structural design features. The study concluded that location and structural design significantly influence tenant choices and satisfaction. In response, the following recommendations were made; NHC should prioritize developing properties in locations that offer safety, proximity to essential services, and public transport, NHC should enhance the structural design of its properties by improving ventilation, natural lighting, and adhering to modern design standards; and NHC should focus on improving responsiveness to maintenance and tenant concerns to increase overall tenant satisfaction and retention.