Marketing, Procurement and Supply Management: Recent submissions

  • Centralised Medical Supplies Procurement And Health Service Delivery In Arusha And Kilimanjaro Regions, Tanzania 
    Mchopa, Alban D.; Kazungu, Isaac; Israel, Baraka (East African Journal of Social and Applied Sciences (EAJ-SAS), 2019)
    Centralised medical procurement and supply have emerged as one of advocacy strategy toward cost effective, reliable and improved quality of medical supplies in government owned hospitals. This study analysed the relationship ...
  • Art of Advertising (Book Review) 
    Kazungu, Isaac (The East African Journal of Social Sciences and Humanities (EAJSSH), 2020-04-20)
    An understanding of how advertising works needs to be cautioned by an appreciation of the contradictions and complexity inherent in this marketing communication activity. Understanding the scene behind advertising, its ...

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