Abstract:
Purpose – The purpose of thisstudy wasto integrate institutional theory and upper echelon theory in examining
how government pressure (GP) influences green supply chain management (GSCM) of restaurants, with
environmental attitude serving as a mediator.
Design/methodology/approach – The study was conducted in Tanzania, specifically in the Arusha region. It
utilized a cross-sectionalsurvey to collect quantitative data from 386 members of restaurant management teams,
including managers and supervisors, through a structured questionnaire. Data were then analyzed using partial
least square-structural equation modeling.
Findings – Findingsshow that environmental attitude partially mediatesthe positive influence of GP on GSCM.
Research limitations/implications – This study focused solely on governance pressure as institutional
pressure. Future research can incorporate competitor, customer and incentive-based pressures that may be
needed to enhance GSCM of restaurants.
Practical implications – Policymakers should reform GP to place greater emphasis on restaurants’ GSCM.
Decision-makers in restaurants should align internal supply chain management policy documents with the
prevailing GP and include environmental performance as an element in performance appraisals. Managerial
employees should be encouraged to attend trainings and awareness programs that foster attitudes towards
environmental protection.
Originality/value – This study provides a novel framework for the GSCM literature by examining how
institutional and upper echelon theories may be integrated to enhance GSCM of restaurants in developing
countries like Tanzania.
