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Browsing Information and Communication Technology by Author "Madila, Shadrack S."

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Designing a local e-commerce system which accept mobile money payment.

Madila, Shadrack S. (International journal of knowledge and research in management & e-commerce, 2014)

As the use of internet grow up so does the number of e commerce systems increases. This increase in number of e-commerce systems stimulates SMEs to engage in online marketing. The online shopping faces many challenges; ...
Factors influencing M-money growth among small business

Msavange, Matokeo; Madila, Shadrack S. (Journal for studies in management and planning., 2016)

This study examined the Factors influencing M money growth among small Business in Iringa Municipality, Tanzania. The specific objectives of this study were to identify factors influencing growth of M-money in small ...
Social Media Analytics Tool Usage among Tourism SMEs in Tanzania

Madila, Shadrack S.; Ponera, Jaffar M. (Journal of Tourism Quarterly, 2024)

The study investigated the use of social media analytics tools by tourism SMEs in Tanzania. The study deployed quantitative methodology, where questionnaires were distributed among tourism SMEs to gather data for the ...
Tourism SME’s Adoption of social media analytics tools and technology

Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022)

The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...
University students perceptions on the effectiveness of open-ended And problem solving questions in online exams in Tanzania

Matto, George; Madila, Shadrack S. (Journal of Co-operative and Business Studies (JCBS), 2014)

Studies propose the inclusion of open-ended (OE) and problem solving (PS) questions in online exams so as to improve effectiveness in assessing students’ academic progress. However there is lack of research on perceptions ...
Utilizing Technology Acceptance Model in Technical and Usability Evaluation of The Developed Tourism SMEs Social Media Analytics Tool

Madila, Shadrack S. (Journal of Information Systems and Informatics, 2024)

The tourism sector is among the most profitable sectors with a high contribution to the world economy. The majority of tourism organisations are operated as small and mediumsized enterprises (SMEs). These tourism SMEs ...

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Browsing Information and Communication Technology by Author "Madila, Shadrack S."

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