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Factors influencing mobile phone usage awareness for accessing agricultural marketing information by grape smallholder farmers in Dodoma, Tanzania

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dc.contributor.author Nyagango, Alex I.
dc.contributor.author Sife, Alfred S.
dc.contributor.author Kazungu, Isaac
dc.date.accessioned 2023-10-30T05:19:12Z
dc.date.available 2023-10-30T05:19:12Z
dc.date.issued 2023
dc.identifier.citation Nyagango, A. I., Sife A. S. & Kazungu, I. (2023). Factors influencing mobile phone usage awareness for accessing agricultural marketing information by grape smallholder farmers in Dodoma, Tanzania.Emerald Publishing Limited.DOI 10.1108/JICES-04-2023-0048. en_US
dc.identifier.issn 1477-996X
dc.identifier.other DOI 10.1108/JICES-04-2023-0048
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/669
dc.description A full text article from Library, Information Sciences and Knowledge Economy DOI 10.1108/JICES-04-2023-0048 en_US
dc.description.abstract Purpose – There is a contradictive debate on factors influencing mobile phone usage awareness among scholars. This study aims to examine factors influencing mobile phone usage awareness for accessing agricultural marketing information. Design/methodology/approach – A descriptive cross-sectional research design was used with 400 smallholder grape farmers. The use of structured questionnaires, focus group discussions and key informant interviews helped to collect primary data. Data analysis was subjected to descriptive, ordinal logistic regression and thematic approaches. Findings – This study found that farmers were mostly aware of voice calls helping to access buyers and price information. Education, age and sex were the critical factors influencing mobile phone usage awareness among grape smallholder farmers. Originality/value – This study contributes to scientific knowledge by providing an understanding of the perceived factors on mobile phone usage awareness within the grape subsector to inform policymakers. en_US
dc.language.iso en en_US
dc.publisher Emerald Publishing Limited en_US
dc.subject Mobile phone en_US
dc.subject Agricultural en_US
dc.subject Marketing en_US
dc.subject Information en_US
dc.subject Grape en_US
dc.subject Smallholder en_US
dc.subject Farmers en_US
dc.title Factors influencing mobile phone usage awareness for accessing agricultural marketing information by grape smallholder farmers in Dodoma, Tanzania en_US


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