Browsing Research Articles by Subject "Social media"

Now showing items 1-3 of 3

Social Media Analytics Tool Usage among Tourism SMEs in Tanzania

Madila, Shadrack S.; Ponera, Jaffar M. (Journal of Tourism Quarterly, 2024)

The study investigated the use of social media analytics tools by tourism SMEs in Tanzania. The study deployed quantitative methodology, where questionnaires were distributed among tourism SMEs to gather data for the ...
Social media usage and behavioural support towards destination branding: the mediating role of destination identification: the study of Tanzania tourist destination

Amani, David; Chao, Emmanuel (Journal of Co-operative and Business Studies (JCBS), 2021)

In recent times, destination branding has emerged as an imperative tool for tourist destinations that strive to survive in the current competitive setting in the tourism sector. However, despite the potential role that ...
Tourism SME’s Adoption of social media analytics tools and technology

Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022)

The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...

Now showing items 1-3 of 3

Search MoCU IR