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A Review of Usage and Applications of Social Media Analytics.

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dc.contributor.author Madila, Shadrack S.
dc.contributor.author Dida, Mussa A.
dc.contributor.author Kaijage, Shubi
dc.date.accessioned 2023-08-23T08:24:32Z
dc.date.available 2023-08-23T08:24:32Z
dc.date.issued 2021
dc.identifier.citation Madila, S. S., Dida, M. A. and Kaijage, S. (2021). A Review of Usage and Applications of Social Media Analytics. Journal of Information Systems Engineering and Management, 6(3), em0141. https://doi.org/10.21601/jisem/10958 en_US
dc.identifier.issn 2468-4376
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/583
dc.description A full text article from Library, Information Sciences and Knowledge Economy en_US
dc.description.abstract This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed and the field which SMA has been performed. Social media contains a lot of user uploaded data in different formats like text, images, photos, video etc. These large volumes of data are converted in meaningful information which can be understood using different methods and tools which are called social media analytics. A literature review of articles published between 2010-2020 has been conducted using articles obtained from reputable databases IEEE Xplore, ACM digital, Emerald insight, Springer Link and Science direct. A number of 44 articles have been selected for review from 110 retrieved papers. The paper has been reviewed according to the study objectives. The study found that SMA tools and techniques which have been used are sentiment analysis, youtube analytics, visible intelligence, IBM Watson tool and predictive models. The social media platforms which were mostly used are twitter, facebook, youtube, trip advisor and blogs. SMA has been observed in different fields like agriculture, politics, health, social and business sector. en_US
dc.language.iso en en_US
dc.publisher Journal of Information Systems Engineering and Management en_US
dc.relation.ispartofseries Vol. 6;3
dc.subject Social media en_US
dc.subject Analysis en_US
dc.subject Sentiment analysis en_US
dc.subject Facebook en_US
dc.subject IEEE Xplore en_US
dc.subject ACM digital en_US
dc.title A Review of Usage and Applications of Social Media Analytics. en_US
dc.type Article en_US


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