While most studies on African Indigenous Vegetables (AIV) focused on their nutritional values, household income and consumer attitudes, little has been documented on their marketing patterns. This study examines the ...

Rural-based micro-enterprises have recently gained broad attention in developing countries where most citizens live in rural areas, and their livelihoods depend on entrepreneurial undertakings. The nexus between rural ...

Centralised medical procurement and supply have emerged as one of advocacy strategy toward cost effective, reliable and improved quality of medical supplies in government owned hospitals. This study analysed the relationship ...

Purpose – This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises’ (SMEs) sales performance in Tanzania. Also, the study establishes the ...

This study examines the contribution of marketing support services on the performance of exporting handcraft Micro and Small Enterprises (MSEs) in Tanzania. The Marketing Mix Theory and Positivism Approach are the key ...

Globally the field of entrepreneurship has gained acceptability over the decades. While the concept of enterprise development has been extensively studied, the entrepreneurial ecosystem that initiates, supports, and fosters ...

This paper uses the explanatory model to investigates the impediments to the adoption of electronic marketing among the Small and Medium Enterprises (SMEs) in Arusha, Tanzania. It looks at the extent of e- marketing ...

Objective – This paper examines the risk behaviour of individual investors in the Dar es Salaam Stock Exchange (DSE), Tanzania. Furthermore, it aims to analyse how risk behaviour variables influence individuals' trading ...

Purpose– This study gives a review of infopreneurship in terms of motivations, curricula, teaching and learning environment in African universities. Design/methodology/approach– The benefits of using the internet in ...

Purpose – This study aims to examine the influence of the entrepreneurial orientation (EO) dimensions (innovativeness, risk-taking, proactiveness, competitive aggressiveness and autonomy) on the export performance (EXP) ...