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Consumers’ preference on imported and locally made furniture in Dar es Salaam and Arusha, Tanzania

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dc.contributor.author Kumburu, Neema P.
dc.contributor.author Kessy, John, F.
dc.date.accessioned 2023-05-08T09:55:15Z
dc.date.available 2023-05-08T09:55:15Z
dc.date.issued 2018
dc.identifier.citation Kumburu, N. P and Kessy, J. F. (2018). Consumers’ preference on imported and locally made furniture in Dar es Salaam and Arusha, Tanzania. Global Business Review. en_US
dc.identifier.other DOI: 10.1177/0972150918811519
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/352
dc.description Full text article on community and rural development with DOI: 10.1177/0972150918811519 en_US
dc.description.abstract This study was designed to assess the consumer’s preference between imported and locally made furniture in Dar es Salaam and Arusha in Tanzania. Primary and secondary data for the study were collected from furniture consumers in the study area. A total of 134 consumers were surveyed. Questionnaires and documentary reviews were used for data collection. Descriptive statistics and binary logistic regression were used in the analysis of data. The result of the study revealed significant differences on the levels of consumers’ preference for furniture products. Imported furniture seems to be far preferred by consumers. It was observed that the major differences in consumers’ preference for furniture were due to quality and design. This study provides valuable implications for local small scale manufacturers if they want to compete in the globalized market. It is, therefore, recommended that local furniture manufacturers should acquire adequate skills, technology and innovation in order to produce competitive products. en_US
dc.language.iso en en_US
dc.publisher Global Business Review en_US
dc.subject Consumers’ preference en_US
dc.subject Imported furniture en_US
dc.subject Locally made furniture en_US
dc.subject Small-scale furniture en_US
dc.subject Tanzania en_US
dc.title Consumers’ preference on imported and locally made furniture in Dar es Salaam and Arusha, Tanzania en_US
dc.type Article en_US


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