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Market Orientation and Financial Performance of Irish Potato Farmer Co-operatives in Rwanda. East African Journal of Science and Technology. .73 – 94.

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dc.contributor.author Uwaramutse, Charles
dc.contributor.author Towo, Esther N.
dc.contributor.author Machimu, Gervas M.
dc.date.accessioned 2023-05-08T09:11:54Z
dc.date.available 2023-05-08T09:11:54Z
dc.date.issued 2022
dc.identifier.citation Uwaramutse, Charles., Towo, Esther N. & Machimu, Gervas M. (2022). Market Orientation and Financial Performance of Irish Potato Farmer Co-operatives in Rwanda. en_US
dc.identifier.issn 2227-1902
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/341
dc.description.abstract Co-operatives are considered key vehicles for increased market orientation among smallholder farmers. Nonetheless, there are limited studies on its influence on the performance of co-operatives in developing and emerging economies. The paper examined the effect of market orientation dimensions on financial performance among Irish potato farmer co-operatives (IPFCs) in Rwanda. Data were collected by interviewing 387 members from 32 co-operatives. Secondary data from audited financial statements were collected to analyze financial performance between selected IPFCs in terms of Return on Equity (ROE). Pearson correlation and multiple linear regression were used for data analysis. The results showed a positive significant relationship between customer orientation and financial performance (b = 0.091, p < 0.001), and competitor orientation and financial performance (b = 0.065, p < 0.001), while supplier orientation has shown a negative correlation (b = -0.023, p < 0.05). Furthermore, the results revealed a non-significant relationship between inter-functional coordination and financial performance (b = 0.03, p > 0.001). Based on the findings, the most IPFCs experience ineffective market orientation due to limited financial capacity, which impairs their financial performance. In order to raise capital and implement the market orientation concept, it is recommended that IPFC's leaders address the barriers that prevent members from increasing their shareholdings. This study could serve as a framework for IPFCs leaders, policy makers and community development partners to formulate appropriate strategies for IPFCs to be market-oriented. The study contributes to the literature by analyzing market orientation dimensions that affect the financial performance of agricultural co-operatives in developing and emerging economies. en_US
dc.language.iso en en_US
dc.publisher EAJST en_US
dc.relation.ispartofseries Vol.12;Issue 1
dc.subject Market Orientation en_US
dc.subject Financial performance en_US
dc.subject Farmer co-operatives en_US
dc.subject Irish potatoes en_US
dc.title Market Orientation and Financial Performance of Irish Potato Farmer Co-operatives in Rwanda. East African Journal of Science and Technology. .73 – 94. en_US
dc.type Article en_US


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