MoCU Repository

Willingness to pay for imported versus locally made furniture in Dar Es Salaam and Arusha regions, Tanzania

Show simple item record

dc.contributor.author Kumburu, Neema P.
dc.date.accessioned 2023-05-08T08:21:31Z
dc.date.available 2023-05-08T08:21:31Z
dc.date.issued 2021
dc.identifier.citation Kumburu, N. P. (2021).Willingness to pay for imported versus locally made furniture in Dar Es Salaam and Arusha regions, Tanzania.College of Social Sciences and Humanities, 1(1), 18 - 24. en_US
dc.identifier.issn 2619-8894
dc.identifier.issn 2619- 8851
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/334
dc.description A full text article on community and rural development en_US
dc.description.abstract There is little understanding on consumers’ willingness to pay for imported versus locally-made furniture. This study assessed, the amount of money and factors influencing consumers’ willingness to pay for imported and locally made furniture in Dar es Salaam and Arusha cities in Tanzania. Cross-sectional design was employed, data were collected from furniture consumers in the study area. Multistage sampling method was used to sample a total of 134 furniture consumers out of that 87 and 47 were for Dar es salaam and Arusha respectively. Descriptive statistics as well as ordinary least squares (OLS) regression analysis was used to analyze data. The study found significant differences on the level of willingness to pay for furniture items (t = -10.76; at p<0.05). Imported furniture were seemed to be far ahead than the locally one. The mean amount was TZS 858 475 and TZS 1 174 517 for locally made and imported furniture respectively. The amount that consumers are ready to pay for imported furniture is a bit high in Dar es Salaam than Arusha. The major differences in consumers’ willingness to pay for imported against locally made furniture were due to the quality, design and brand of the furniture products. It is concluded that consumers are willing to pay more for imported furniture because of quality and designs. Small scale furniture manufacturers need to come out with innovative designs and improve finishing and quality to respond to changes in consumer willingness to pay en_US
dc.language.iso en en_US
dc.publisher College of Social Sciences and Humanities en_US
dc.relation.ispartofseries Volume 1;Issue 1
dc.subject Willingness to pay en_US
dc.subject Imported Furniture en_US
dc.subject Consumers en_US
dc.subject Locally made furniture en_US
dc.subject Tanzania en_US
dc.title Willingness to pay for imported versus locally made furniture in Dar Es Salaam and Arusha regions, Tanzania en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search MoCU IR


Advanced Search

Browse

My Account