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Business Development Services and Participation of Rural-Based Micro Enterprises in Export Markets

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dc.contributor.author Kazungu, Isaac
dc.date.accessioned 2024-03-06T05:33:06Z
dc.date.available 2024-03-06T05:33:06Z
dc.date.issued 2023
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/1257
dc.description.abstract Rural-based micro-enterprises have recently gained broad attention in developing countries where most citizens live in rural areas, and their livelihoods depend on entrepreneurial undertakings. The nexus between rural enterprises and export trade is increasingly becoming vital as most rural inhabitants engage in handicrafts. This study assesses the contribution of Business Development Services (BDS) to rural-based handcraft Micro Enterprises (MEs) in export markets. Data were collected from 92 owners of handicrafts MEs in Ololosokwan and Sukenya, Ngorongoro District Arusha, Tanzania. Multivariate logistic regression analysis reveals that 18.9 to 74.5% of the variation of handicrafts MEs’ participation in export markets was explained by the variation in BDS access. It was also found that technical support, entrepreneurship and leadership training programs have a significant relationship with rural-based MEs’ participation in export markets. It is concluded that BDS contributes largely to the participation of rural-based MEs in export markets. The study recommendations include adopting a supportive institutional and policy framework for the frequent provision of BDS at low costs and specific MEs’ needs and developing business networking platforms that will provide important export market information. This study contributes to advances in the body of literature on effective BDS strategies in the handicraft industry. More importantly, it brings new insights into how BDS is linked with export market participation among Maasai rural-based handcraft MEs in an emerging nation. en_US
dc.language.iso en en_US
dc.publisher Moshi Co-operative University en_US
dc.subject Rural en_US
dc.subject Enterprises en_US
dc.subject Participation en_US
dc.subject Export en_US
dc.subject Markets en_US
dc.subject Handicrafts en_US
dc.title Business Development Services and Participation of Rural-Based Micro Enterprises in Export Markets en_US
dc.title.alternative Exploring the Heterogeneity of the Tanzanian Handicrafts Industry en_US
dc.type Article en_US


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