Purpose: Consumers’ attention to Facebook Ads has been steadily dwindling over time. Therefore, this study addresses the issue by examining the antecedents of Attitude towards Facebook Advertising (AFA), aiming to boost ...

Social media advertising (SMA) refers to a promotional tool that is widely used by more than 160 million businesses globally to facilitate interaction among consumers and brands. Despite the wide usage, consumer ad ...

A critical necessity for effective competitive selection is that the procurement process must be clear and visible to all stakeholders. This transparency is crucial as it fosters confidence among potential bidders across ...