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Browsing by Author "Madila, Shadrack S."

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Designing a local e-commerce system which accept mobile money payment.

Madila, Shadrack S. (International journal of knowledge and research in management & e-commerce, 2014)

As the use of internet grow up so does the number of e commerce systems increases. This increase in number of e-commerce systems stimulates SMEs to engage in online marketing. The online shopping faces many challenges; ...
The extent of social media usage for exchanging knowledge by higher education students in Tanzania

Ponera, Jaffar M.; Madila, Shadrack S. (Regional Institute of Information and Knowledge Management, 2023)

Rationale of Study – This study investigated the extent of social media usage for exchanging knowledge by higher education students in Tanzania because, during the COVID-19 outbreak, Tanzania witnessed the closure of ...
Factors influencing M-money growth among small business

Msavange, Matokeo; Madila, Shadrack S. (Journal for studies in management and planning., 2016)

This study examined the Factors influencing M money growth among small Business in Iringa Municipality, Tanzania. The specific objectives of this study were to identify factors influencing growth of M-money in small ...
Harnessing the Use of Artificial Intelligence among Higher Education Institutions in Tanzania: Challenges and Prospects

Ponera, Jaffar M.; Madila, Shadrack S. (Edukasiana: Jurnal Inovasi Pendidikan, 2024)

This study investigates the use of AI among higher education institutions (HEIs) in Tanzania by examining the challenges and prospects of using such technology among academics. The study was premised on the positivism ...
A Review of Usage and Applications of Social Media Analytics.

Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (Journal of Information Systems Engineering and Management, 2021)

This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed ...
Social Media Analytics Tool Usage among Tourism SMEs in Tanzania

Madila, Shadrack S.; Ponera, Jaffar M. (Journal of Tourism Quarterly, 2024)

The study investigated the use of social media analytics tools by tourism SMEs in Tanzania. The study deployed quantitative methodology, where questionnaires were distributed among tourism SMEs to gather data for the ...
To assess the effectiveness of mobile money application in the development of SMEs case study of Moshi Urban

Madila, Shadrack S.; Msamba, Enitha (International Journal of Engineering Research & Technology (IJERT):, 2014)

The main objective of the study was to determine the effectiveness of mobile money in supporting the growth of the Small and Medium Enterprises in Tanzania. The study was carried out in Moshi Urban, Kilimanjaro Region in ...
Tourism SME’s Adoption of social media analytics tools and technology

Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022)

The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...
University students perceptions on the effectiveness of open-ended And problem solving questions in online exams in Tanzania

Matto, George; Madila, Shadrack S. (Journal of Co-operative and Business Studies (JCBS), 2014)

Studies propose the inclusion of open-ended (OE) and problem solving (PS) questions in online exams so as to improve effectiveness in assessing students’ academic progress. However there is lack of research on perceptions ...
Utilizing Technology Acceptance Model in Technical and Usability Evaluation of The Developed Tourism SMEs Social Media Analytics Tool

Madila, Shadrack S. (Journal of Information Systems and Informatics, 2024)

The tourism sector is among the most profitable sectors with a high contribution to the world economy. The majority of tourism organisations are operated as small and mediumsized enterprises (SMEs). These tourism SMEs ...

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