Browsing Book Review by Author "Kazungu, Isaac"

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Art of Advertising (Book Review)

Kazungu, Isaac (The East African Journal of Social Sciences and Humanities (EAJSSH), 2020-04-20)

An understanding of how advertising works needs to be cautioned by an appreciation of the contradictions and complexity inherent in this marketing communication activity. Understanding the scene behind advertising, its ...
Entrepreneurship New Venture Creation (Book Review)

Kazungu, Isaac (Journal of Co-operative and Business Studies (JCBS), 2019)

Globally the field of entrepreneurship has gained acceptability over the decades. While the concept of enterprise development has been extensively studied, the entrepreneurial ecosystem that initiates, supports, and fosters ...
Proposal and Thesis Writing: An Introduction

Kazungu, Isaac; Warsanga, William B. (Journal of Co-operative and Business Studies (JCBS), 2021)

This book on proposal and thesis writing was written by Donald Kisilu Kombo and Delno Tromp (2013) and published by Paulines Publications Africa. The book aims to address challenges related to students’ ability to identify, ...

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