Browsing Information and Communication Technology by Subject "Usage"

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Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance?

Changalima, Ismail A; Israel, Baraka; Amani, David; Panga, Faustine P.; Mwaiseje, Shadrack S.; Mchopa, Alban D.; Kazungu, Isaac; Ismail, Ismail J. (Journal of Public Procurement, 2023)

Purpose – There is a contradictive debate on factors influencing mobile phone usage awareness among scholars. This study aims to examine factors influencing mobile phone usage awareness for accessing agricultural marketing ...
Social media usage and behavioural support towards destination branding: the mediating role of destination identification: the study of Tanzania tourist destination

Amani, David; Chao, Emmanuel (Journal of Co-operative and Business Studies (JCBS), 2021)

In recent times, destination branding has emerged as an imperative tool for tourist destinations that strive to survive in the current competitive setting in the tourism sector. However, despite the potential role that ...

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