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Browsing Information and Communication Technology by Subject "Analytics tool usage"

Browsing Information and Communication Technology by Subject "Analytics tool usage"

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  • Madila, Shadrack S.; Ponera, Jaffar M. (Journal of Tourism Quarterly, 2024)
    The study investigated the use of social media analytics tools by tourism SMEs in Tanzania. The study deployed quantitative methodology, where questionnaires were distributed among tourism SMEs to gather data for the ...

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