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Browsing Information and Communication Technology by Author "Madila, Shadrack S."

Browsing Information and Communication Technology by Author "Madila, Shadrack S."

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  • Social Media Analytics Tool Usage among Tourism SMEs in Tanzania 
    Madila, Shadrack S.; Ponera, Jaffar M. (Journal of Tourism Quarterly, 2024)
    The study investigated the use of social media analytics tools by tourism SMEs in Tanzania. The study deployed quantitative methodology, where questionnaires were distributed among tourism SMEs to gather data for the ...
  • Tourism SME’s Adoption of social media analytics tools and technology 
    Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022)
    The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...

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