MoCU Repository

Browsing Information and Communication Technology by Author "Dida, Mussa A."

Browsing Information and Communication Technology by Author "Dida, Mussa A."

Sort by: Order: Results:

  • Tourism SME’s Adoption of social media analytics tools and technology 
    Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022)
    The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...

Search MoCU IR


Browse

My Account