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Theses and Dissertations

Theses and Dissertations


MoCU IR Recent Submissions

  • Kubenea, Hadija H. (Moshi Co-operative University, 2022)
    The concept of word of mouth (WoM) seem to be one of the most effective marketing strategy in High Learning Institution (HLIs) than any other marketing strategy because WoM is thousands of times as powerful as conventional ...

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