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Factors influencing the use of mobile phone for accessing agricultural marketing information by grape smallholder farmers in Tanzania

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dc.contributor.author Nyagango, Alex I.
dc.contributor.author Sife, Alfred S.
dc.contributor.author Kazungu, Isaac
dc.date.accessioned 2023-10-31T08:36:31Z
dc.date.available 2023-10-31T08:36:31Z
dc.date.issued 2023
dc.identifier.citation Nyagango A. I., Sife, A.S. & Kazungu I. (2023). Factors influencing the use of mobile phone for accessing agricultural marketing information by grape smallholder farmers in Tanzania, Cogent Business & Management, 10:3, 2257865, DOI: 10.1080/23311975.2023.2257865 en_US
dc.identifier.issn 2257865
dc.identifier.other DOI: 10.1080/23311975.2023.2257865
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/673
dc.description A full text article from Information and Communication Technology available on https://doi.org/10.1080/23311975.2023.2257865 en_US
dc.description.abstract Abstract: Grape farming is a significant part of agricultural production in the central region of Dodoma and contributes tremendously to improving the livelihood of farmers. Smallholder farmers in Tanzania have been encouraged to use mobile phones for agricultural purposes. Regrettably, the involvement does not replicate how the use of mobile phones influences access to agricultural marketing information. It is, therefore, imperatively important to examine factors influencing the use of mobile phones for accessing agricultural marketing information by grape smallholder farmers in Dodoma. The study used a descriptive cross-sectional research design and a sample size of 400 grape smallholder farmers. A well-structured questionnaire and Focus Group Discussions (FGDs) were employed to solicit primary data. Descriptive, binary logistic regression, and thematic approaches aided data analysis. The most commonly accessed agricultural marketing information were buyers and price information. Socio-demographic factors such as sex, age, marital status, and education influenced the use of mobile phones for accessing agricultural marketing information by grape smallholder farmers. The study therefore, recommends that training programs be tailored to creating more knowledge on the use of mobile phones for accessing agricultural marketing information en_US
dc.language.iso en en_US
dc.publisher Cogent Business & Management en_US
dc.relation.ispartofseries Volume 10;3
dc.subject Grape en_US
dc.subject Smallholder farmers en_US
dc.subject Dodoma en_US
dc.subject Information en_US
dc.subject Marketing en_US
dc.subject Mobile phone en_US
dc.title Factors influencing the use of mobile phone for accessing agricultural marketing information by grape smallholder farmers in Tanzania en_US
dc.type Article en_US


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