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Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance?

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dc.contributor.author Changalima, Ismail A
dc.contributor.author Israel, Baraka
dc.contributor.author Amani, David
dc.contributor.author Panga, Faustine P.
dc.contributor.author Mwaiseje, Shadrack S.
dc.contributor.author Mchopa, Alban D.
dc.contributor.author Kazungu, Isaac
dc.contributor.author Ismail, Ismail J.
dc.date.accessioned 2023-10-31T08:34:54Z
dc.date.available 2023-10-31T08:34:54Z
dc.date.issued 2023
dc.identifier.citation Journal of Public Procurement en_US
dc.identifier.issn 1535-0118
dc.identifier.other DOI 10.1108/JOPP-01-2023-0001
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/671
dc.description A full text article from Information and Communication Technology with DOI 10.1108/JOPP-01-2023-0001 en_US
dc.description.abstract Purpose – There is a contradictive debate on factors influencing mobile phone usage awareness among scholars. This study aims to examine factors influencing mobile phone usage awareness for accessing agricultural marketing information. Design/methodology/approach – A descriptive cross-sectional research design was used with 400 smallholder grape farmers. The use of structured questionnaires, focus group discussions and key informant interviews helped to collect primary data. Data analysis was subjected to descriptive, ordinal logistic regression and thematic approaches. Findings – This study found that farmers were mostly aware of voice calls helping to access buyers and price information. Education, age and sex were the critical factors influencing mobile phone usage awareness among grape smallholder farmers. Originality/value – This study contributes to scientific knowledge by providing an understanding of the perceived factors on mobile phone usage awareness within the grape subsector to inform policymakers. en_US
dc.language.iso en en_US
dc.publisher Journal of Public Procurement en_US
dc.subject Mobile phone en_US
dc.subject Usage en_US
dc.subject Agricultural en_US
dc.subject Marketing en_US
dc.subject Information en_US
dc.subject Grape en_US
dc.subject Smallholder farmers en_US
dc.subject Dodoma en_US
dc.title Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance? en_US
dc.type Article en_US


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