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Mobile Money Services and the Performance of Microenterprises in Moshi District, Tanzania

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dc.contributor.author Akyoo, Stephen E.
dc.contributor.author Sife, Alfred S.
dc.date.accessioned 2023-08-22T10:20:14Z
dc.date.available 2023-08-22T10:20:14Z
dc.date.issued 2015
dc.identifier.citation Akyoo, S. E. & Sife, A. S. (2015). Mobile Money Services and the Performance of Microenterprises in Moshi District, Tanzania. The African journal of finance and management – vol. 24:2:14-22 en_US
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/556
dc.description A full text article from Library, Information Sciences and Knowledge Economy en_US
dc.description.abstract This study determined the contribution of mobile money services to the performance of microenterprises in Moshi district, Tanzania. Multistage sampling was used to obtain 120 shop retailers for survey and six key informants for in-depth interviews. Quantitative data were analysed through SPSS whereas qualitive data were analysed through content analysis. Findings show that mobile money services contributed positively to the performance of microenterprises through time saving (88.3%); improving security of money (87.5%); enhancing customers‟ satisfaction (88.3%); increasing revenue (78.3%), profit (78.4%), sales volume (74.2%) and the number of customers (75.8%) as well as reducing transaction costs (49.2%). The performance of microenterprises was affected by the number of years on using mobile money services and the education level of microentrepreneurs. Several challenges were encountered in the course of using mobile money. Recommendations are made to improve the use of mobile money services in microenterprises. en_US
dc.language.iso en en_US
dc.publisher The African journal of finance and management en_US
dc.relation.ispartofseries vol. 24;2
dc.subject Mobile money en_US
dc.subject Mobile phones en_US
dc.subject Microenterprises en_US
dc.subject Moshi en_US
dc.subject Tanzania en_US
dc.title Mobile Money Services and the Performance of Microenterprises in Moshi District, Tanzania en_US
dc.type Article en_US


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