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The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania

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dc.contributor.author Ringo, Denis S.
dc.contributor.author Tegambwage, Amani
dc.contributor.author Kazungu, Isaac
dc.date.accessioned 2023-08-16T09:00:58Z
dc.date.available 2023-08-16T09:00:58Z
dc.date.issued 2022
dc.identifier.citation Ringo, D.S., Tegambwage, A., & Kazungu, I. (2022) The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania. Cogent Business & Management, 9 (1), 1-21. en_US
dc.identifier.other DOI: 10.1080/23311975.2022.2157769
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/465
dc.description.abstract This paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research approach and a cross-sectional survey design were employed. In addition, stratified random sampling was employed to obtain data from 250 managers of manufacturing-exporting SMEs. Hypotheses were examined using the PROCESS macro test. The findings affirm that innovativeness is a significant predictor of export performance (β = 0.3854 and p < 0.001). However, negative effect of proactiveness on export performance was revealed (β = −0.1748 and p < 0.001). Risktaking was found to be a significant moderator of the relationships between innovativeness and export performance (β = 0.2234 and p = 0.0009) as well as proactiveness and export performance (β = 0.1041 and p = 0.0271).The findings of this study broaden the applicability of RBV theory to an exporting context by examining the process through which entrepreneurial-orientation (EO) as an intangible resource leads to successful export performance. This study also contributes to the debate on the EO-export performance relationship by establishing the interplay effect between EO dimensions in enhancing export performance. The study con tributes that risk-taking significantly moderates the relationship between innovativeness, proactiveness and export performance. Furthermore, the study recommends that the owners-managers of exporting SMEs develop and implement more innovative strategies, respond quickly to seize available export market opportunities, cultivate a positive attitude toward risks, and increase their capacity to take risks in order to improve their export performance. en_US
dc.language.iso en en_US
dc.publisher Taylor and Francis en_US
dc.subject Export performance en_US
dc.subject Innovativeness en_US
dc.subject Proactiveness en_US
dc.subject Risk-taking en_US
dc.subject SMEs en_US
dc.subject Tanzania en_US
dc.title The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania en_US
dc.type Article en_US


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