MoCU Repository

Influence of communication in buyer-supplier relationship and the performance of maize markets in Hai district Tanzania

Show simple item record

dc.contributor.author Msemwa, Lucas S.
dc.contributor.author Ruoja, Cecilia
dc.contributor.author Kazungu, Isaac
dc.date.accessioned 2023-08-16T08:43:28Z
dc.date.available 2023-08-16T08:43:28Z
dc.date.issued 2017
dc.identifier.citation Msemwa, L. S., Ruoja, C., & Kazungu, I. (2017). Influence of communication in buyer-supplier relationship and the performance of maize markets in Hai district Tanzania. International Journal of Economics, Business and Management Research, 1 (2), 89-108. en_US
dc.identifier.issn 2456-7760
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/451
dc.description.abstract This study examined the Buyer-Supplier relationship (BSR) and the performance of maize markets in Tanzania, taking Kwasadala market in Hai District as a case in point. The study focused on determining the influence of communication in BSR on the performance of maize market. The cross sectional with survey approach was used, and a total of 65 respondents were involved in this study. Data collection methods involved the use of questionnaire, interview and documentary review. Data were analyzed by using descriptive statistics and Binary Logistic. The study findings revealed that, communication variables in BSR that influence the performance of maize markets include: Reliability of Information: Credibility of information: Timeline of information: Willingness to disseminate information as well as Responsiveness to share meaningful information. It is concluded that, communication has a significant influence on the performance of maize market at Kwasadala. The study recommended that corrective measures should be taken by maize buyer, suppliers, market officials and government to improve communication in BSR and the performance of maize market. en_US
dc.language.iso en en_US
dc.publisher IJEBMR en_US
dc.subject Communication en_US
dc.subject Buyer-Supplier Relationship en_US
dc.subject Performance of Maize Markets en_US
dc.subject Hai District en_US
dc.subject Tanzania en_US
dc.title Influence of communication in buyer-supplier relationship and the performance of maize markets in Hai district Tanzania en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search MoCU IR


Browse

My Account