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Marketing services for choice of market channels among sesame smallholder farmers in Tanzania the moderating effect of agricultural marketing co-operative societies

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dc.contributor.author Mhagama, Joseph K.
dc.contributor.author Mmasa, Joel J.
dc.contributor.author Ismail, Ismail J.
dc.date.accessioned 2023-08-16T07:02:31Z
dc.date.available 2023-08-16T07:02:31Z
dc.date.issued 2021
dc.identifier.citation Mhagama, J. K., Mmasa, J. J. & Ismail, J. I. (2021). Marketing services for choice of market channels among Sesame smallholder farmers in Tanzania: The moderating effect of agricultural marketing co-operative societies, East African Journal of Social and Applied Sciences, 3(1), 151-159. en_US
dc.identifier.issn 2714-2051
dc.identifier.issn 0856-9681
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/440
dc.description The current issue and full text archive of this journal is available at: http//www.mocu.ac.tz en_US
dc.description.abstract The study examined the influence of marketing services on choice of marketing channel when moderated by agricultural marketing co-operative societies. It employed a cross-sectional research design,whereas a sample of 392smallholder sesame farmers was randomly drawn through probability sampling techniques.Data were collected using a survey questionnaire and analysed using the Generalized Structural Equation Modelling Approach (GSEM).The study found that market services positively influence the choice of marketing channel when moderated by agricultural marketing co-operative societies among smallholder sesame farmers.It was found that the selection of proper marketing channels improved among members of agricultural marketing co-operative societies than non-members. The study recommends training to be given to non-members regarding the importance of agricultural marketing co-operatives societies as well as strengthening co operatives by enhancing marketing services en_US
dc.language.iso en en_US
dc.publisher East African Journal of Social and Applied Sciences (EAJ-SAS) en_US
dc.subject Agricultural en_US
dc.subject Marketing en_US
dc.subject Co-operative en_US
dc.subject Warehouse en_US
dc.subject Sesame en_US
dc.title Marketing services for choice of market channels among sesame smallholder farmers in Tanzania the moderating effect of agricultural marketing co-operative societies en_US
dc.type Article en_US


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