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Adoption of Mobile Money Services Among Small and Medium Entreprises Operators

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dc.contributor.author Ephraim, Emma A
dc.date.accessioned 2024-01-16T07:42:07Z
dc.date.available 2024-01-16T07:42:07Z
dc.date.issued 2017
dc.identifier.uri http://repository.mocu.ac.tz/xmlui/handle/123456789/1146
dc.description.abstract Mobile money services are one of the most important issues in many businesses, especially in SMEs. This study aimed at examining the adoption of mobile money services on small and medium enterprises. Specifically, the study determined the level of mobile money services adoption in SMEs operations, examined the influence of business characteristics and operator demographic characteristics on the level mobile money services adoption among SMEs, analysed the importance of mobile money service among SMEs operator and lastly, it determined the challenges facing SMEs operator using mobile money services. Using the mobile money services adoption model, the study was conducted in Moshi Municipality, and a cross-sectional design was adopted. Data were collected using a questionnaire and 210 SMEs were surveyed. Data were analyzed using descriptive statistics. The study findings indicated that adoption of SMEs operators on mobile money services is vital to business growth. The findings of the survey demonstrated that 94.7% of the SME's in Moshi municipality were aware of mobile money services and had adopted it for their day-to-day activities. The study concluded that the adoption of mobile money services is the new technologies and innovations that are increasing support to SMEs financial bases, making it possible for operators to reach high performance of their business. The study recommended that the government should support the developments in technologies to pave the chance for improvements in financial services especially SMEs on adoption the current technology to expand financial operation, investment and market services. en_US
dc.language.iso en en_US
dc.publisher Moshi Co-operative University en_US
dc.subject Mobile en_US
dc.subject Money en_US
dc.subject Services en_US
dc.subject Among en_US
dc.subject Small en_US
dc.subject Medium en_US
dc.subject Entreprises en_US
dc.subject Operators en_US
dc.title Adoption of Mobile Money Services Among Small and Medium Entreprises Operators en_US
dc.title.alternative A Case of Selected Retail Shops in Moshi Municipality en_US


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