Abstract:
The study investigated buyer -supplier relationship and the performance of maize markets in
Tanzania, taking Kwasadala market in Hai district as a case study. The study objectives include
to: determine the in IISR on thc performance of maize market, detertnine whether quality
influence in maize market: and to identify challenges experienced in BSR on maize market
performance. Thc cross -sectional with survey approach was used. and the total respondents
were 65. Data collection methods involved the use of questionnaire. interview and document
review. Data were analyzed by using Principal Cornponent Analysis and Binary Logistic.
The findings revealed that, communication variables in Buyer-Supplier relationship that
influence the performance of maize markets include: Reliability of Information: Credibility
or information: Timeline of information: Willingness disserninate information as well as
Responsiveness to share meaningful information. The study revealed that maize quality in
terms of weight per unit volume, source of maize grain grain seeds and insect free maize grain
has greater influence in promoting effective Buyer-Supplier relationship. The study identified
lack of trust as the major challenge experienced in Buyer-Supplier relationship. The study
concluded that, communication and quality of maize has a significant influence on the
performance of maize market at Kwasadala. The study recommended that corrective
measures should be taken by maize buyers, suppliers, market officials and government to
improve Buyer-Supplier relationship and the performance of maize market.
