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Browsing by Author "Madila, Shadrack S."

Browsing by Author "Madila, Shadrack S."

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  • The extent of social media usage for exchanging knowledge by higher education students in Tanzania 
    Ponera, Jaffar M.; Madila, Shadrack S. (Regional Institute of Information and Knowledge Management, 2023)
    Rationale of Study – This study investigated the extent of social media usage for exchanging knowledge by higher education students in Tanzania because, during the COVID-19 outbreak, Tanzania witnessed the closure of ...
  • A Review of Usage and Applications of Social Media Analytics. 
    Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (Journal of Information Systems Engineering and Management, 2021)
    This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed ...
  • Social Media Analytics Tool Usage among Tourism SMEs in Tanzania 
    Madila, Shadrack S.; Ponera, Jaffar M. (Journal of Tourism Quarterly, 2024)
    The study investigated the use of social media analytics tools by tourism SMEs in Tanzania. The study deployed quantitative methodology, where questionnaires were distributed among tourism SMEs to gather data for the ...
  • To assess the effectiveness of mobile money application in the development of SMEs case study of Moshi Urban 
    Madila, Shadrack S.; Msamba, Enitha (International Journal of Engineering Research & Technology (IJERT):, 2014)
    The main objective of the study was to determine the effectiveness of mobile money in supporting the growth of the Small and Medium Enterprises in Tanzania. The study was carried out in Moshi Urban, Kilimanjaro Region in ...
  • Tourism SME’s Adoption of social media analytics tools and technology 
    Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022)
    The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...

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