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Browsing by Author "Kaijage, Shubi"

Browsing by Author "Kaijage, Shubi"

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  • A Review of Usage and Applications of Social Media Analytics. 
    Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (Journal of Information Systems Engineering and Management, 2021)
    This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed ...
  • Tourism SME’s Adoption of social media analytics tools and technology 
    Madila, Shadrack S.; Dida, Mussa A.; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022)
    The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...

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